| Author: |
Zemsky, Robert, 1940- |
| Title: |
Higher education as competitive enterprise : when markets matter / Robert Zemsky, Susan Shaman, Daniel B. Shapiro, authors. |
| Publisher: |
San Francisco : Josey-Bass Publishers, c2001. |
| Description: |
Book |
|
108 p. : ill. ; 23 cm. |
| LC Subject(s): |
College students --Recruiting --United States. |
|
Education, Higher --United States --Marketing. |
|
College students as consumers --United States. |
|
Universities and colleges --Public relations --United States. |
|
Education, Higher --Economic aspects --United States. |
|
College publicity --United States. |
|
Universities and colleges --United States --Administration --Finance. |
|
Marketing --United States --Planning. |
| Series: |
New directions for institutional research, no. 111 |
|
|
|
|
|
| Location: |
Van Pelt Library |
| Call Number: |
LB2342.82 .Z46 2001 |
| Status: |
Available, check location |
|
|
|
| Location: |
Van Pelt Library |
| Call Number: |
LB2342.82 .Z46 2001 |
| Status: |
Available, check location |
|
|
