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Author: Napoli, Philip M.
Title: Audience economics : media institutions and the audience marketplace / Philip M. Napoli.
Publisher: New York : Columbia University Press, c2003.
Description: Book
x, 235 p. ; 24 cm.
LC Subject(s): Television advertising.
Television advertising --United States.

Location: Annenberg Library Reserve
Call Number: HF6146.T42 N364 2003
Status: Available, check location

Location: Van Pelt Library
Call Number: HF6146.T42 N364 2003
Status: Checked Out. Due 03-30-10 (Use BorrowDirect+ or Place Request to recall).
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